From the brand that brings you the #1 Australian sparkling wine comes this year’s biggest consumer promotion, Prosecco Let’s Go!
Brown Brothers is giving shoppers the chance to win a share of $1m in prizes, simply by purchasing a specially marked bottle in the Brown Brothers Prosecco 750ml range. There are over 28,000 gift cards to be given away nationally valued between $20 and $100. IBA outlets will also be giving away 3x Vintec wine fridges stocked with Brown Brothers Prosecco and LMG outlets will give away 30x JBL Pulse 4 speakers, perfectly suited for their younger audience.
The Prosecco Let’s Go! promotion will give existing Prosecco buyers another reason to purchase, whilst also encouraging new shoppers to try Prosecco for the first time.
Prosecco continues to lead growth in the sparking segment as it has done in recent years, however only one in three Australians consume it, demonstrating that there is still huge growth potential in the varietal. Furthermore, Prosecco is seen as more ‘everyday’ than traditional sparkling, providing access to a wider number of consumption occasions.
The consumer promotion will support not just the hero Brown Brothers Prosecco NV, but also brings Prosecco Spritz and Prosecco Rose into the spotlight. The Spritz category really came into its own about three years ago and Prosecco Rose is expected to attract more shoppers and experience increasing demand as the ‘drink pink’ trend continues to expand.
To support Prosecco Let’s Go!, a full through the line plan has been developed. Above the line, consumers will see the campaign promoted through online video, social media, search and out of home, hear about it on commercial radio and below the line experience it in stores right around the country.
The promotion commences 1st October and runs through to 31st December 2020.
So, what are you waiting for? Let’s Go!
Contact Details
Brown Brothers Customer Service 1800 032 248
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