The limited-edition packs feature art by South Australian artist Billie Justice Thomson
Wine-on-tap industry leader Winesmiths has released new, limited-edition packs adorned with artwork by South Australian artist Billie Justice Thomson.
Thomson is known for her nostalgic depictions of iconic food and drinks, and she has turned her focus to Australia’s native flora and the native honeybee for the limited edition Winesmiths packs. The limited edition designs appear on the Sauvignon Blanc, Semillon Sauvignon Blanc, Pinot Grigio, Shiraz, Cabernet Sauvignon and Dry Rosé.
Thomson was heavily inspired by the fauna and flora of the vineyard.
“It was such a great process, we looked at the native plants that grow in and around the vineyards,” said Thomson.
“Bees and native plants play an important role in the biodiversity of vineyards and ultimately in the wine itself. I’ve always been attached to natives, they’re so uniquely Australian. They’re so rugged and often a little bit strange,” she added.
Winesmiths’ senior brand manager Lisa Antoney hopes these designs will bring attention to the environment needed to produce quality wine.
“The Winesmiths Billie Justice Thomson Edition shines a light on the sustainable environment required to make our wines, as well as the sustainability benefits our packaging delivers. Just like an artist, our vineyards require as much love and attention to drive a healthy eco-system, delivering beautiful natural flavour and yield. We don’t compromise on quality in any way,” Antoney explained.
Winesmiths has partnered with the Wheen Bee Foundation, donating part proceeds from the Shiraz and Pinot Grigio packs to bee research.
Fiona Chambers, Wheen Bee Foundation CEO, expressed her gratitude at the initiative.
“We applaud Winesmiths’ efforts to promote environmental sustainability and ecosystem health, whether it’s through native vegetation projects, organic wine production systems, water repurposing or carbon emissions reduction. As a charity we value Winesmiths’ generous support, which enables the Wheen Bee Foundation to continue important projects to support bees and bee research,” Chambers commented.
This is the second iteration of Winesmiths limited edition packs, with the producer having previously worked with Mulga the Artist to energise cask wine shelves. Winesmiths is confident that these striking new designs will draw more attention to wine shelves and attract new drinkers to the format.
The Winesmiths x Billie Justice Thomson packs will be in stores from August.