Wolf Blass has unveiled its latest annual Luxury Collection, releasing five wines across three price points that reflect the label’s history of quality wines.

Founded in 1966 by Wolfgang Blass, the winery is a highly celebrated Australian label in the Treasury Premium Brands portfolio. Chris Hatcher, Wolf Blass Chief Winemaker, believes that the 2023 Luxury Collection captures the essence of the brand’s premium origins.

“Wolf forged a new path in luxury Australian wines, always setting a much higher standard amongst his peers and this philosophy remains as relevant today to the 2023 Luxury Collection as when he first began over 50 years ago,” Hatcher said.

The new collection’s wines align to three price points, with three in the ‘grey’ range, and one each in the ‘black’ and ‘platinum’ ranges.

Hatcher explained: “Including the highly acclaimed and proudly iconic, Grey Label range – the first wine to bear the Wolf Blass name – these three dignified wines represent the benchmark styles of their regions, showcasing varieties that carry a definitive sense of place.

“Black Label, the first ultra-premium wine made by Wolfgang in 1973 – and the record four time winner of Australia’s most prestigious wine trophy, the Jimmy Watson Trophy – put the winery on the map and embodies the history, style and quality of Wolf Blass, establishing itself as one of Australia’s greatest wines.

“To complete the collection, Platinum Label, our ultimate wine, is the manifestation of unique terroir and vineyard excellence, enhanced with our winemakers’ experience and skill.”

The wines of the 2023 Wolf Blass Luxury Collection are:

  • Grey Label Piccadilly Valley Chardonnay 2022 – RRP $40
  • Grey Label McLaren Vale Shiraz 2021 – RRP $45
  • Grey Label Langhorne Creek Cabernet Shiraz 2021 – RRP $45
  • Black Label Barossa, Langhorne Creek, McLaren Vale Cabernet Shiraz Malbec 2021 – RRP $130
  • Platinum Label Medlands Vineyard, Barossa Valley Shiraz 2021 – RRP $200

“Individually and collectively, these wines have been consistently recognised the world over. Sophisticated and multi-layered, they are equally traditional yet contemporary, showcasing the Wolf Blass hallmarks of power and elegance,” concluded Hatcher.

Leave a comment

Your email address will not be published. Required fields are marked *