Aviation gin, the brand that started it all for Vanguard Luxury Brands, is now in a 700ml bottle, with a per-litre price lower than its 750ml price. “We are lowering the price by more than double the excise savings that we gained by moving to a smaller size”, said James France from Vanguard. “This will make the brand more appealing in both the on and off-premise”, he added. Aviation gin is also due for a complete packaging makeover in the next six months, and the price will remain the same.
People love Aviation because it is deliberately outside the traditional London dry gin style. With its lavender and citrus notes and its unique rye base, Aviation gin stands out in the crowd for its unique flavour and texture.
Aviation gin is available from Vanguard Luxury Brands or premium wholesalers. Visit www.aviationgin.com for more information.
James France
Vanguard Luxury Brands Pty Ltd
ABN 87 128 867 176
57 Bream St
Coogee NSW 2034
Australia
Ph + 61 (0) 408 411 859
Fax + 61 (0) 2 9315 8873
www.vanguardluxurybrands.com
Skype: james.france41