By Annette Shailer
Johnnie Walker Australia has introduced a new RTD while relaunching its pre-mix range with new packaging and in-store promotional materials.
Coinciding with the pre-mix relaunch is the release of Johnnie Walker Red Label Blended Scotch Whisky with Soda, which will be available in both 345ml bottle and 375ml can formats.
The new pre-mix will be supported in-store with shelf wobblers, fridge electrostats, header and counter displays and A4 posters.
While on-premise venues will be supported with poll posters, coasters, tent cards, menu stickers and nightlife slides.
“Johnnie Walker Red Label Blended Scotch Whisky with Soda will assist in aligning Johnnie Walker RTD growth with the strong growth Johnnie Walker full strength bottled spirit,” said Amy Slade, Marketing Manager – Whisky, Diageo Australia.
“The new Johnnie Walker Red Label Blended Scotch Whisky with Soda delivers an authentic mix which aims to bring consumers into the pre-mix format, driving strong growth for the Scotch Whisky RTD category.”
Johnnie Walker Red Label Blended Scotch Whisky with Soda cans and bottles are available now in six-packs for RRP $22.99 and cases for RRP $74.99.