The iconic drink is celebrating its 20th anniversary and Mr. Consistent has released a new cocktail mixer to mark the occasion.
Served on top of vodka – with an accompanying shot of Prosecco – the Pash Inn mixer makes the Pash Inn Martini, Mr. Consistent’s take on the classic Porn Star Martini.
Pash Inn – a blend of passionfruit, vanilla and lime – is the latest offering in Mr. Consistent’s ready-to-shake cocktail range and the first to be produced at a new $2 million onsite facility.
It took 12 months to perfect with fruit for the mixer sourced from local Queensland farms.
Michael Sebire, Co-Founder and Product Director at Mr. Consistent, described the challenge in coming up with the drink.
“It’s a bit of a double-edged sword when you’re recreating a drink that already exists and that’s already known and loved around the world,” Sebire said.
“On one hand, there’s no anxiety around whether or not people will get around what you’ve put together, but on the other, people already know exactly what this drink is supposed to taste like and you have to meet and surpass those expectations,” he added.
The Pash Inn is described as a call back to the golden ages of the 60s and 80s and ‘the eclectic atmosphere this nostalgic era brings’.
Mr. Consistent Co-Founder, Jarrad Bell, says this atmosphere is reflected in the marketing campaign supporting Pash Inn.
“We designed the campaign around how we want our customers to feel when they drink the Pash Inn; elegant, confident and having a boujie night with friends in colourful outfits expressing themselves.”
Pash Inn joins Mr. Consistent’s existing range of ready-to-shake cocktails that includes an Espresso Martini mix, a Bloody Mary mix and a Margarita Mix.
The product is exclusive to www.mrconsistent.com.au and participating retailers, and will retail for $30.