Smirnoff has announced the launch of Smirnoff Freeze and Smirnoff Fire, a pair of ready-to-shoot flavoured drinks that have been created in collaboration with Australian 18–29 year-olds.
Unlike flavoured vodkas, these two products create an unexpected sensorial kick. These aren’t flavoured vodka. Lemon Freeze and Espresso Fire are a full-on taste and sensorial experience, ready to set tastebuds alight.
The citrus notes of Lemon Freeze are not unlike the flavour of limoncello, then the ‘Freeze’ leaves an unexpected ‘colder than ice’ cooling sensation in the mouth long after the drink is finished.
The Espresso Fire ‘explodes’ upfront with a warming heat, and has a fiery caramel espresso flavour.
The two new products were created for the Australian market in conjunction with a group of 18-29 year-olds, with their own high-tempo occasions in mind. Lemon Freeze and Espresso Fire have been specifically developed to drink as a neat chilled shot.
“We are excited to bring these trend-leading products to market and can’t wait to ignite people’s tastebuds,” said Maddy Stockwell, Diageo’s Marketing Manager – Light Spirits.
“Two bold new additions designed to ignite tastebuds and elevate retail and on-premise beverage offerings. With their flavour-forward profiles, these innovative spirits promise an unforgettable sensorial experience that will delight consumers who are seeking vibrant, memorable drinks with an accessible price point.
“We have co-created Smirnoff Lemon Freeze and Espresso Fire with some of our core 18-29 year-old consumers to ensure they not only taste great, but also bring an exciting sensory experience – the shot literally has a ‘cooling’ or ‘warming’ sensation to match the vibes of the occasion.”
Versatile in nature, not only can these two new products be enjoyed on their own, but they work well in simple serves and cocktails as well. Lemon Freeze works in a simple soda spritz or a Frosé-style drink made with Prosecco. Espresso Fire pairs well with cola, or in a spicy twist on an Espresso Martini
Matthew Linklater Creative Drinks Specialist for Smirnoff Australia said: “Smirnoff Freeze and Fire ride the new wave of nostalgic comebacks – more of this please.
“These innovative, yet familiar, products were made with and for Gen Z trendsetters wanting to revisit memory-evoking traditions and rituals with their own twist on the experience. This is the ‘shot-surgence’. With Smirnoff Lemon Freeze and Espresso Fire, Smirnoff has focused on big flavour, great taste, with a sensory punch.
“It’s a shot, but not as you know it, perfect for any occasion you won’t soon forget.”
Smirnoff and Diageo encourage everyone to drink responsibly. Find out more at www.drinkwise.org.au