De Bortoli Wines has emphasised its commitment to the environment and sustainability, with the release of the 17 Trees label, comprising three sustainably produced wines.
The range includes a Shiraz, Pinot Grigio and Chardonnay (export only) and comes with a collaborative commitment to plant one tree for every six bottles sold. The wine builds on De Bortoli’s first sustainability project in 2008, which was to plant 17 trees for each company vehicle to offset the carbon effects of its fleet.
Speaking about the new wine, the family said: “The 17 Trees launch has seen De Bortoli partner with not-for-profit organisation Trillion Trees to plant native trees for a sustainable future. In a hope to rebuild the Australian bushland lost during the 2019-2020 bushfire season, every six bottles of 17 Trees sold will go towards planting one tree in Australia.
“Wine lovers can take comfort in the knowledge that pouring a glass of 17 Trees will contribute to a shared commitment to work towards a greener Australia.
“Sustainability is at the core of the De Bortoli family’s drive for innovation, with the company widely recognised for its quest to become a Zero Waste Wine Company through wise water management, energy efficiencies and improved waste management over the past 15 years, in addition to converting some vineyards to organic.
“With a vision of a future where great wine and a healthy environment can be enjoyed by everyone, 17 Trees range is packaged in lightweight recycled glass bottles, with labels produced from natural fibre-based pulp derived from sugar cane waste, and recycled packaging materials.”
The Shiraz and Pinot Grigio are available now from De Bortoli with a $19.50 RRP.