Nine has announced it has secured a transaction with Optus Sport and the Premier League for the exclusive Australian rights to show the Premier League and Emirates FA Cup.
The multi-season agreement will see all matches, starting from the 2025/26 season streamed live and on-demand on Stan Sports. Fans will also be able to experience the Premier League live never before in Australia as matches will be available in 4K.
Matt Stanton, Chief Executive Officer of Nine, said: “This marks a step change in Nine’s digital growth strategy.
“The Premier League is the most-watched football league on the planet, and alongside the Emirates FA Cup, this acquisition reinforces Nine’s position as the home of sport in Australia. We are proud to deliver these iconic competitions to Australian audiences through Stan Sport.
“The full power of Nine will be activated to bring new attention and energy to the Premier League and Emirates FA Cup. With more than 20 million Australians engaging with Nine’s platforms every month, we have an unrivalled ability to generate excitement at scale, drive audience growth and deliver meaningful commercial outcomes for our partners.
“I want to acknowledge Stephen Rue and the team at Optus for their collaboration, and thank Dan Taylor and the Stan team for their excellent work in leading this acquisition.”
As well as the Premier League and Emirates FA Cup, the deal includes Japan’s J.League and America’s National Women’s Soccer League. Soccer fans will also be able to enjoy the UEFA Women’s Euro 2025 competition, which kicks-off in Switzerland on Thursday, 3 July.
CEO of Optus, Rue said: “One of our key priorities was to find a home for Optus Sport content which would take the game forward and enable all Optus Sport subscribers to continue to receive uninterrupted access to all their favourite football actions.
“Optus Sport customers and the game of football will be in great hands at Stan, and we know the game will receive the broadcasting priority it deserves from an organisation whose speciality is delivering quality sports programming to its customers.”
Amanda Laing, Managing Director, Streaming and Broadcast at Nine, added: “With this deal, Stan Sport takes its next big leap – delivering the Premier League and Emirates FA Cup alongside UEFA Champions League, Grand Slam tennis and our deep rugby slate, in one of the most powerful sport offerings in the country.
It’s a line-up built for the next era of sport reaching Australians across every screen, and now elevating the viewing experience with Premier League available in 4K for the first time in Australia.
Momentum is building. With the British & Irish Lions Tour, Wimbledon and the Winter Olympics on the horizon, this acquisition adds firepower to an already blockbuster calendar.”
Optus said it is now is working in close partnership with Nine to support the transition and ensure continuity for football fans as they migrate from Optus Sport to Stan.
Representatives from Stan’s commercial team have been contacted by The Shout for details regarding pricing for venues. At this stage commercial pricing for existing and new customers is still currently under review and further updates are expected to be available within the coming weeks.