CEO of Vanguard Luxury Brands, James France announced today three big pieces of news about Square One organic vodka. The first is the arrival of its fourth variety: Square One Basil flavoured organic vodka.
Square One Basil flavoured organic vodka is inspired by the sophisticated taste complexity of herbs rather than sweet taste profiles of most flavoured vodkas. To capture the luscious qualities of garden-fresh basil, Square One Basil is infused with the organic essence of four basil varieties — Genovese, Thai, Lemon and Sweet. Then a touch of organic coriander, honeysuckle and lemongrass are added to balance the spirit’s robust herbal nature with Square One’s signature soft finish.
This elegant, multi-faceted vodka further establishes Square One’s expertise in organic spirits inspired by the garden and joins a highly respected collection – Square One Organic Vodka, Square One Cucumber and Square One Botanical.
“When creating a new spirit, we think about the taste complexities that the spirit can bring to the cocktail. We want it to enhance and elevate the cocktail experience,” explains Allison Evanow, Square One Organic Spirits Founder and CEO, “The sweet and savoury magic that fresh basil brings to cuisine applies equally as well to cocktails. Our master distiller and I found that by layering select basil varieties we got the best expression of basil.”
On tasting Square One Basil, the garden-fresh basil aroma mirrors the sweet earthiness of basil on the palate. The spirit is clean and bright with a soft hint of light black pepper, anise and citrus. No sugars are added to achieve the exceptional taste experience of Square One Basil. The wedding of four distinct basil varieties with Square One’s original organic rye vodka creates a beautiful mosaic on fresh basil.
In another development, James France went on to say that all Square One vodkas have come down substantially in price, thanks to the strong Aussie dollar. “This is something we’re very happy about and it’s good to be able to spread some good news to our customers in these hard times”, he said. “Our new, lower price point will make the brand more accessible across the board”, he added.
Finally, France tells us that all four Square One varieties are now available in the 50ml mini size as well. “The 50ml size is a great sampling vehicle for us. And while there aren’t many retailers who make a big business out of miniatures, those who do will be grateful for these new additions to the range.”
Square One Basil is available across Australia from August 8. All Square One vodkas are available in standard 750ml size bottles and 50ml-mini sized bottles packaged in the same stylish Square One square bottle.
Visit www.SquareOneOrganicSpirits.com for more info and recipes
Facebook: Square One Organic Vodka
Twitter: SQ1Organic
Vanguard is also proud to be exclusive importer of St-Germain elderflower liqueur, Flor de Cana rum, Laird’s apple brandies, Aviation gin, Calle 23 tequila, Crème Yvette, Bittermens bitters, Dr Dama Elmegirab’s Boker’s bitters, and Australian distributor for the Simple Syrup Co.
Please contact James France at james@vanguardluxurybrands.com for high-res images and more information.
57 Bream Street, Coogee NSW 2034, Australia
ABN 87 128 867 176
Phone: + 61 (0) 408 411 859; Fax: + 61 (0) 2 9315 8873
Email: james@vanguardluxurybrands.com
www.vanguardluxurybrands.com