Parramatta has been recognised for its vibrant and safe nightlife through the Purple Flag program.
The Purple Flag program is an internationally recognised initiative that highlights locations with a diverse and safe nightlife. It was started in the UK by the Association of Town and City Management, and the City of Parramatta joins 90 other international Purple Flag locations, including London, Dublin, and Stockholm. This is a significant achievement for Paramatta, said Minister for Music and the Night-time Economy, John Graham.
“To achieve a Purple Flag, areas must meet a high standard of excellence in managing its night-time offering, its access to public transport, adequate street lighting and security. I would like to acknowledge the work of the former Government in establishing this pilot program. We’re looking forward to the ongoing expansion of the Purple Flag program across Greater Sydney,” he commented.
Parramatta is the second Australian district to receive Purple Flag accreditation, following Sydney CBD’s YCK (York, Clarence, and Kent street) precinct.
“It’s great to see the first Purple Flag being awarded in Western Sydney, and Parramatta’s lively restaurant, bar and arts and culture scene is a deserving recipient,” Graham said.
The accredited area includes over 80 food and beverage venues around Church street, the CommBank Stadium, Riverside Theatre, and retail and dining at Westfield Parramatta. Safe access to public transport is considered in the accreditation process, and the area includes access to public transport, a taxi rank, and 24-hour carparks.
According to NSW 24-Hour Economy Commissioner, Michael Rodrigues, the Purple Flag reflects the City of Parramatta’s efforts to develop a robust night-time economy.
“Parramatta is leading the way in Sydney with its strategic focus on elevating its 24-hour economy,” Rodrigues said. “I congratulate all involved in achieving this Purple Flag, which makes it known far and wide that Parramatta is a hugely appealing destination for locals, residents all across Sydney and visitors.”