After a quick-selling run in the US and UK, Maison No. 9, a rosé wine from American rapper Post Malone has landed on our shores.
The wine has been developed as a partnership between Malone, music manager Dre London, and Global Brand Equities Founder James Morrissey. The trio worked alongside Provence winemaker Alexis Cornu to produce the wine – sampling fifty blends in the process.
“Rosé is when you want to get a little fancy” Malone says.
The wine itself is a blend of Grenache Noir, Cinsault, Syrah and Merlot, and is described as a classic ‘Provencal pink’. The producers describe the wine as serving up notes of ‘freshly picked fruit, including ripe pineapple, pear and strawberry, with hints of sweet French desserts’. They also suggest enjoying the wine ‘with friends or alongside light dishes during the spring and summer months’.
The bottle’s design is inspired by the battlements of a castle found close to the vineyard, while the name is taken from Malone’s favourite tarot card, the nine of swords, which is said to symbolise triumph over life’s challenges.
After its launch into the UK, 50,000 bottles of Maison No 9 sold out in 48 hours, according to the producers.
10,000 bottles of this wine will be available in Australia.