Premium spirits distributor Proof & Company has entered its Australian business into voluntary administration, citing the economy and the changing landscape of the spirits industry as factors.
Sa’Pere, trading as Proof & Company Australia, announced it will appoint administrators to explore all options and achieve the best possible outcome for all involved.
It is unclear what the move will mean for its Australian staff and supply partnerships.
“This decision was not made lightly,” the company said in a statement.
“It reflects the challenges of a local economic downturn and a changing landscape in the spirits industry.
“As is customary in this process, the appointed administrators will explore all options and seek to achieve the best possible outcome for all involved.”
The company said it will continue to operate “as usual” in its other markets including Singapore, New Zealand and Hong Kong, where it also runs 28 HongKong Street bar.
“While this is a difficult period in the industry, it is also one of reflection, renewal, and resilience,” it said.
“We are committed as ever to our mission and to the people, customers and brands who make it all possible.
“To everyone who contributed, a heartfelt thank you for these last seven years in Australia.”
Proof & Company has partnered with a number of craft and premium spirits brands to distribute them within Asia, including Husk Distillers’ rum and Ink Gin.
The deal with Husk was signed 12 months ago and gave Proof & Company exclusive distribution rights for Husk Distillers’ range of spirits across APAC.
Husk Distiller Head of Brands, Harriet Messenger, told The Shout it is still business as usual.
“We want to take a moment to thank the Proof & Company team in Australia for their productive partnership on our Ink Gin and Husk Rum brands over the last year,” Messenger said.
“It’s been a privilege to partner and grow our brands with this talented and passionate group of people.
“Customers can continue placing orders through Paramount, ALM, or ILG like always.
“Our priority now is to make this transition as seamless as possible.”
The Shout has reached out to Proof & Company for comment but it is yet to respond.