Premium spirits distributor Proof & Company has entered its Australian business into voluntary administration, citing the economy and the changing landscape of the spirits industry as factors.
Sa’Pere, trading as Proof & Company Australia, announced it will appoint administrators to explore all options and achieve the best possible outcome for all involved.
It is unclear what the move will mean for its Australian staff and supply partnerships.
“This decision was not made lightly,” the company said in a statement.
“It reflects the challenges of a local economic downturn and a changing landscape in the spirits industry.
“As is customary in this process, the appointed administrators will explore all options and seek to achieve the best possible outcome for all involved.”
The company said it will continue to operate “as usual” in its other markets including Singapore, New Zealand and Hong Kong, where it also runs 28 HongKong Street bar.
“While this is a difficult period in the industry, it is also one of reflection, renewal, and resilience,” it said.
“We are committed as ever to our mission and to the people, customers and brands who make it all possible.
“To everyone who contributed, a heartfelt thank you for these last seven years in Australia.”
Proof & Company has partnered with a number of craft and premium spirits brands to distribute them within Asia, including Husk Distillers’ rum and Ink Gin.
The deal with Husk was signed 12 months ago and gave Proof & Company exclusive distribution rights for Husk Distillers’ range of spirits across APAC.
At the time, Husk Distiller owner, Paul Messenger, said after years of distributing his own products, it was time for the business to grow.
“We are very impressed with the Proof & Company team and business model, and we share a passion and belief that together we can make great things happen,” he said.
The Shout has reached out to Husk Distiller to see what these new developments mean for its distribution channels, and to Proof & Company for comment on voluntary administration. Both are yet to respond at the time of publishing.