By Sacha Delfosse
The world’s top ranked tennis player has signed up to be the new global ambassador for the 'Champions Drink Responsibly' campaign developed by Bacardi.
Rafael Nadal, the current number 1 player on the ATP World Tour, will be the new face of the ‘Champions Drink Responsibly’ campaign, which is now in its fourth year and has featured sporting champions such as Michael Schumacher in the past.
The Bacardi Limited initiative aims to encourage responsible drinking amongst consumers around the world using a variety of mediums including advertising, public relations, consumer experiential initiatives and social media platforms.
“I enjoy socializing with my friends and family and drinking responsibly is important no matter what your game is. That is why I’m teaming up with Bacardi Limited as I want to take the lead in promoting social responsibility to fans and consumers around the world,” Rafael Nadal said.
Bacardi Limited sees Nadal as the perfect role model for its campaign due to his global appeal, and the company will soon be announcing details of the next phase of campaign that will include staging a number of events with Rafael Nadal around international tennis tournaments, including Madrid, Wimbledon, and the US Open.
“We are very excited to welcome Rafa to the Bacardi family as our new Global Social Responsibility Ambassador. Rafael Nadal is a world champion at the top of his game whose lifestyle and dedication reflects the values of our Company and this campaign,” Bacardi Limited President and CEO, Séamus McBride, explained.
To watch a Youtube clip of Nadal promoting the campaign, click here.