By Andy Young
Rosemount Estate has launched a new range of wines for independent retailers, which will be available in one litre formats.
The Rosemount Signature Collection will come in four single varieties: Chardonnay, Sauvignon Blanc, Rosé and Shiraz.
Rosemount Estate marketing manager, Tasha Harp, said: “The one Litre format of the Signature Collection offers great value for wine drinkers shopping for quality wines and popular varieties from a trusted brand. The slightly larger bottle is great for sharing and enjoying a relaxing drink at home at the end of the day.
“The one litre bottled wine category is growing and now accounts for the equivalent of 1.3 million cases annually in Australia. We believe this growth comes from the ideal balance between the value of a larger format with the quality of a bottled wine."
The new wines have a $9.99 RRP and are now available in independent retailers.