By Amy Looker
A recent survey has revealed that consumers are now widely accepting of screw-cap wine enclosures, with twice as many people believing that screw-caps preserve wine better than cork when compared to findings from a similar survey taken in 2004.
The survey, commissioned by Taylors Wines to celebrate 10 years of using screw-cap enclosures, also reveals that 71 percent of people don’t associate the screw cap with cheap wine, unlike 49 percent in 2004.
Additionally, 90 percent of wine drinkers said that they are happy to take wine under screw-cap to a restaurant, which is a double the rate of acceptance from the previous survey.
Taylors was among the first wine companies in Australia to adopt use of screw-cap enclosures for its Riesling portfolio in 2000, before switching to screw-cap across its entire range in 2004.
Taylors managing director, Mitchell Taylor, said he was proud of the company’s role as a leader in the screw-cap movement.
“Moving our wines to screw cap was unprecedented at the time, however we saw the substantial benefits of storing wine this way and we wanted Taylors to be at the forefront of this significant shift of perception in the market place,” said Taylor.
“We’ve found the consumer now sees the advantage of screw caps and are pleased to say good bye to the problems associated with corks. We are just waiting for the rest of the world to follow.”