Tapping into the local trend for honey-flavoured beverages, Diageo Australia has developed Smirnoff Honey, making Smirnoff the first brand to drive a honey-flavoured vodka on a large scale in the country. In addition, Smirnoff Coconut has already proved to be hugely successful in the US, and its introduction in Australia makes it the first premium coconut-flavoured vodka launched at scale in the country.
Available nationwide, both flavours have been rolled out in three formats: full strength bottle spirit (ABV 37.5%), ready to drink (ABV 9%) and ready to serve (ABV 5%). Exciting new packaging allows the new flavours to stand out on-shelf, and include signature serve suggestions to educate consumers on how to serve these innovative spirits.
These new flavours will be the first in a rotating flavours pipeline for Smirnoff Australia. Designed to appeal to a target 18-22 year old audience, the new flavours will prompt consumers to experiment with new trends and tastes with the backing of a market-leading brand.
Contact: Adam Wise, One Green Bean, adam@onegreenbean.com.au, 02 8020 1830