After three years of wetter and cooler summers thanks to the La Niña weather pattern, Australia is finally enjoying a warmer summer, and this year will bring us much more than just sunshine.

The Australian Open kicks off today, and tennis fans will be looking forward to seeing all of the world’s best players battling it out to become the first Grand Slam champion of 2023, and enjoying no crowd restrictions for the first time in three years.

In addition Sydney is hosting WorldPride 2023, the mega Mardi Gras festival that promises to be the biggest event that Sydney has seen since the 2000 Olympics. So, with the sun shining and major global events putting the country front and centre, Australia is basking in a glorious summer, and one of our favourite Rosés is celebrating this by promoting a Summer of Love.

Squealing Pig has dominated Australia’s Rosé category for a number of years and has always taken a fun and playful approach to the wine category and its own identity. This year the wine is proud to be a partner and official wine of Sydney WorldPride; a partnership that will see the joyful brand championing the colourful spectrums of love, sexual orientation and gender identity with nine new versions of its Rosé label and the Summer of Love campaign.

From mid-January through until mid-March Squealing Pig is switching out the labels on every bottle of its 750ml Rosé across Australia, and replacing them with nine limited-edition Pride Labels.

The new cheeky labels will feature rhymes that celebrate every letter of the LGBTQIA+ acronym, so Rosé lovers can celebrate a Summer of Love, pride and diversity with their friends.

Supporting Squealing Pig’s Summer of Love will be broadcaster and entertainer Brihony Dawson, and stylist and drag entertainer Rian Difuntorum (Aysha Buffet). The pair will star in ‘Love’ a fun piece of video content that debuts today, the opening day of the Australian Open, another event for which Squealing Pig is the official wine partner.

Brihony said: “I’ve been a fan of Squealing Pig for a while now and had a ball skydiving with them during last year’s [Sydney Gay and Lesbian] Mardi Gras. That’s when they showed me the first versions of their Pride Labels – which at the time were stickers in a handful of Sydney venues that you could put on your favourite bottle of Squealing Pig.

“Good wine is shared with great friends over interesting conversation and Squealing Pig’s Summer of Love campaign and the new Pride Labels showcase the beautiful diversity of the queer community in a fun, accessible way. As a proud non-binary person, it’s refreshing to be part of a campaign that embraces love and identity in all its glorious forms.”

The Pride Labels and Summer of Love campaign will see every case of 750ml Squealing Pig Rosé that is ordered across Australia filled with a random selection of the labels, so Rosé lovers can toast to a Summer of Love, pride and diversity with their mates.

Kaushik Lal, from Squealing Pig said: “At Squealing Pig, we’re known for our inclusive and cheeky approach to the complex world of wine, a category that a lot of people find confusing and stuffy. But we are also committed to channeling our playfulness and positivity in support of inclusion and diversity on a much broader level.

“We have been working closely with a range of representatives of the nine communities – both from the Squealing Pig team and externally – to bring our Pride Labels and Summer of Love campaign to life so that we can shine a spotlight on the rainbow community in a meaningful way that remains true to Squealing Pig.

“So, here’s to celebrating the lesbian, gay, bisexual, queer or non-binary, transgender, intersex, asexual, pansexual and other gender-diverse communities over a refreshing glass of Rosé this summer,” he said.

To embrace the Summer of Love and stock the Squealing Pig Pride labels contact your local Treasury Premium Brands representative, call TPB on 134 893 or head to

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.