As well as being one of the world’s most recognisable cocktails the Aperol Spritz is also one of the most popular, ranking ninth in a recent list of the world’s best-selling cocktails.

With the same unmistakable vibrancy and bittersweet orange taste of a freshly made Aperol Spritz, the Ready To Serve has opened so many more occasions for us to now enjoy the classic Italian aperitif, with ease and convenience. The new drink, presented in a sleek glass bottle designed to highlight the premium drink inside, ensures that this hugely popular cocktail can now be easily poured, served and enjoyed with friends.

Campari Australia and New Zealand Marketing Director, Paolo Marinoni, says: “Aperol Spritz is one of the most recognisable cocktails in the world and it is loved by many.”

“By launching the new Ready to Serve offering, we were responding to trends in the industry, providing consumers with a solution to conveniently pour and enjoy their favourite cocktail in spontaneous settings, when going to your favourite bar might not be an option.”

“With a flawless recipe, we are very pleased to be able to make the convivial ritual easier to enjoy than ever before.”

As Marinoni mentioned the launch of the Aperol Spritz Ready to Serve comes on the back of the growing trend of at home cocktail consumption and increased consumer demand for premium pre-mixed and ready to serve cocktails.

To meet this demand for premium products and in keeping with the long tradition of quality associated with Aperol, the new Ready To Serve spritz is made using the highest quality ingredients and gives consumers the perfect pour every time.

Of course the cocktail features the unchanged original Aperol recipe made with citrus oil infused with herbs and roots, but also included are premium sparkling wine and soda meaning each bottle encapsulates the unmistakable vibrancy of the popular orange Italian aperitif, at the highest level.

To enjoy the ultimate Aperol Spritz experience, consumers simply need to pour the Ready To Serve cocktail into a wine glass filled with ice and garnish with a wedge of fresh orange.

Available in packs of three 175ml bottles, the Aperol Spritz Ready To Serve is quick to chill and convenient to take with you to your next social occasion – designed to enjoy during small gatherings at home, a picnic with friends or a convivial barbecue, all you need to do it pop, pour and enjoy.

The new Aperol Spritz Ready to Serve is now available to purchase in three packs at all major retailers, across Australia, with an $18 RRP.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.