The gin category is enjoying double-digit growth in Australia, a trend that is widely-predicted to continue as consumers adapt to their new normal, and continue stocking their home bars with high-quality spirits.
In addition the premiumisation trend shows no sign of slowing at the moment, even through the pandemic consumers wanted to connect with premium, luxury brands and that is a movement that is continuing in the COVID-world.
Consumers are also seeking exploration and brands with a strong story, with strong credentials and with amazing products are finding success.
One brand hitting all these key areas is Slingsby Gin, from Essence of Harrogate.
Harrogate is a beautiful spa town in the north of England. The unique properties of Harrogate’s Tewit Well were discovered by William Slingsby in 1571. That discovery brought people from all over to Harrogate to ‘take the waters’ which were thought to have medicinal properties.
Even now people are still drawn to Harrogate to experience the delights the town offers for relaxing, restoring the mind, body and soul and also indulging because of this the Slingsby London Dry Gin was born and released.
The next boom in Gin is flavours and so importantly the Slingsby brand has grown to incorporate a range of gin styles including Navy Strength, Old Tom’s, Marmalade, Gooseberry and the delightful Rhubarb Gin.
“Our 24 botanicals include hand-grown local plants synonymous with the beautiful and restorative nature of Harrogate. These include primrose, sweet cicely, nettle, rhubarb, milk thistle, rosehip and Taylors of Harrogate green and jasmine tea. Twelve of these botanicals are sourced from the kitchen garden at Rudding Park hotel in Harrogate.”
“The rhubarb in our Yorkshire Rhurbarb gin is sourced from Oldroyd’s farm in Wakefield which is part of the world famous ‘Rhubarb triangle’.”
“Following Slingsby’s discovery over 400 years ago, Harrogate has built its reputation on the unique properties of its waters. Within a two mile radius of the town centre, 88 mineral springs rise to the surface and of these, some 35 are within an acre of Harrogate’s beautiful Valley Gardens. Each of our spirits use water drawn from the world-famous Harrogate aquifer.
Slingsby Gin expertly combine Harrogate aquifer water, pure single grain spirit and carefully selected botanicals which is then masterfully finished in North Yorkshire.
That combination has seen Slingsby Gin grow in popularity and it is listed in iconic London bars Night Jar, The Gibson, The Ivy and Harrods, as well as The Barber Shop in Sydney and The Gresham in Brisbane.
Since launching Slingsby’s Gin has collected over 70 awards from competitions around the world including the International Spirits Challenge, the IWSC, the World Gin Awards and the Berlin International Spirits Competition. In addition profits from the gin are being reinvested and donated to charitable causes.
Australians can now engage with this incredible gin and its variants and enjoy there little piece of Harrogate with Slingsby Gin now available both through the Essence of Harrogate website and through local wholesalers.
To find out more and to range Slingsby Gin head to the Essence of Harrogate website, or contact Barry Galloway at barry@essenceofharrogate.com.au or call 0498369850