One of the most powerful spirits categories in Australia right now is that of gin, and flavoured gin is largely to blame.
Flavoured gin is driving the sector’s growth up 584 per cent versus twelve months ago, with consumer demand sky rocketing for premium products crafted with real ingredients that infuse natural flavours and colours.
This has created the perfect climate for the world’s leading premium gin brand, Bombay Sapphire, to burst onto the scene with their first ever flavoured gin, Bombay Bramble.
Challenging the conventional thoughts of the category and pushing the boundaries of flavour and colour, the sophisticated new product is set to be transformational to an already dynamic and insanely popular section of the industry.
Bombay Bramble marries the renowned vapour distilled gin of the Bombay Sapphire brand with real fruit infusions, unlike many flavoured gins on the market which often seek concentrates, additional sugars and additives to artificially flavour the spirit. The end result found in Bombay Bramble is a distinct crimson liquid, capturing the essence of fresh ripe blackberries and raspberries balanced with the core juniper notes of the gin.
Ivano Tonutti, Bombay Sapphire Master of Botanicals, said the intensive process to develop the perfectly balanced flavoured gin that consumers are looking for is well worth the end result.
“Launching a flavour expression was always going to take time as it’s important that the taste experience comes purely from natural botanicals and ingredients,” Tonutti said.
“This is so we can offer even the most discerning gin drinkers the right balance of fruit flavour without compromising the quality of our core product. Master Distiller Dr. Anne Brock and I worked closely and carefully to infuse our gin with an exclusive maceration of berries that have been harvested at their ripest moment.”
This ideal flavour profile answers the call of 63 per cent of consumers who are looking for natural ingredients. The rich berry flavour, which is the preferred flavour of spirits drinkers, means that 73 per cent of consumers are likely to purchase Bombay Bramble.
Also contributing to its enviable entry position into the market is Bombay Bramble’s endless serving possibilities. Bombay Sapphire is committed to encouraging creativity, and experimentation is something that this blush berry gin lends itself to easily – no added sugar lets drinkers control the sweetness and tailor a serve to their own palates. Plus, the bottle’s 37.5 per cent ABV caters to the growing number of consumers looking to mix mindful drinks.
Sarah Nichols, Marketing Director, commented: “Bombay Bramble highlights our own unique approach to the gin category. We have focused on creating a gin that challenges what is possible for a flavoured and coloured expression.
“The result is a sophisticated, naturally flavoured gin that answers consumer demand whilst staying true to the core credentials of our brand’s global mission to ‘Stir Creativity’ – with a balanced gin that inspires cocktail experimentation.”
Need a kickstart with some cocktail ideas? Try a 1948 recipe called The Bramble below, which was the inspiration for Bombay Bramble, combining the gin and berried fruit flavours in one innovative spirit for the ease of consumers and bartenders alike. Bombay Bramble is also a great addition to your usual Gin and Tonic, Gin and Sonic, or a Clover Club cocktail.
Purchase Bombay Bramble here, or get in touch with your Bacardi-Martini Australia representative for stock enquiries.
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