Mixed drinks are a favourite serve for consumers all year round, but especially when people are looking for refreshment in the summer months and now Hennessy is encouraging venues around Australia to elevate their house favourites.

Hennessy is the world’s best-selling Cognac and by adding a Hennessy twist this summer you will bring a new flavour dimension to people’s drinks. Taking a drink they may recognise with one spirit, but then elevating it with the elegance of a premium spirit loved the world over.

Cognac is a drink steeped in history and prestige and is subject to strict conditions on how it’s made to ensure that heritage and prestige continues. Cognac must be made from Ugni Blanc grapes that have to be grown in the Cognac region of France. It must be distilled twice, using copper pot stills, and aged in French oak barrels for a minimum of two years.

At Hennessy the quest for excellence has been ongoing since 1765, and there are little, but crucial elements that underpin the longevity and success of the brand. For instance, for nearly 200 years, the Hennessy family has entrusted the Fillioux family with its Cognacs. Renaud Fillioux de Gironde is the eighth generation Fillioux to take on the responsibility of Master Blender.

To ensure the best quality, Hennessy creates its Cognacs from only four “premier grand cru” wine growing areas of the Cognac “terroir”, and uses premium oak from the Limousine region, grown in forests that are now sustainably managed, with an age between 100 and 150 years old. Making Hennessy truly luxury and rare.

It’s all these factors that add up to make Hennessy so special, they are what makes Hennessy the perfect premium spirit for elevating refreshing mixed drinks, and the perfect choice for bringing something extra special to your venue this summer.

Many people think that Cognac is only meant to be drunk straight, but Hennessy V.S is bold and fragrant, with round and robust flavours that make it the perfect secret ingredient and ideal for any cocktail.

Hennessy V.S is a timeless choice with an intensity all of its own, while still being easy to enjoy, offering toasted and fruit notes with a rich palate. Such a high-quality base spirit will bring an extra complexity and elegance to your summer favourites, be it Espresso Martini, Margarita, an Old Fashioned or the game-changing serve that is Hennessy x Ginger.

  • In an Espresso Martini Hennessy makes for a rich, creamy palate which brings an added dimension of nuttiness and vanilla.
  • Shaking up a Margarita with Hennessy brings a touch of sweetness, rounded off by an exuberantly fresh and floral finish for a renewed cocktail of the timeless favourite.
  • Transform the Old Fashioned with Hennessy bringing a new level of complexity and warmth, brightening up this legendary cocktail with a new mix.
  • Or you can really hit the refreshing simple serve this summer with Hennessy x Ginger; the spice from the ginger ale and freshness from the lime creates a perfect blend with Hennessy, creating a layered and refreshing iconic flavour.

Adding any number of these serves to your menu this summer and giving people the opportunity to enjoy some elegance and prestige with Hennessy Cognac, is what everyone is crying out for – whichever mixed drink or serve is your favourite, it becomes better with Hennessy.

To find out more, contact your Moët Hennessy sales representative or visit: https://orderhennessy.com.au/

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.