It was Heraclitus, an ancient Greek philosopher, who said “the only constant in life is change” and while it’s an ancient saying there’s no doubt it is hugely relevant in 2020.

This year has seen more change than most. The COVID-19 pandemic has flipped so much in many aspects of life and across a huge range of industries, in particular liquor and hospitality.

With lockdowns and restrictions, consumers trading down, but also trading up, going out less, spending more at home, some trends changing, others staying the same, it is increasingly difficult for producers, brands, sales teams and executives to make sure they are doing everything they can to maximise spend and potential throughout the constant change.

Now, more than ever, the need for more real-time data to make quicker decisions on product and promotion focus areas and which channels and customers are going to deliver the greatest increases in sales and profit is crucial.

Are you confident you have the right data, right now, to make the right decisions on which products to sell in the right channels to maximise your return on investment and make sure your customers are doing the best they can in the ‘new normal’?

If the answer is even one per cent of an irrefutable ‘yes’ then the simple reality is that you could be losing money.

If the answer is even one per cent of an irrefutable ‘yes’ then Exceedra can help.

Exceedra is quite probably a name that you don’t yet know, but it is a company that can make a massive difference to how your business and brand not only survives the changes of the COVID pandemic but actually thrives in the new normal.

Exceedra’s software solutions enable you to track and evaluate your ROI on customer-facing investment including trading terms, discounts, promotions and point of sale.

Across both on- and off-premise, Exceedra’s Trade Promotion Management (TPM) software brings real-time data to help executives and sales teams make the right decisions quickly, around planning, forecasting, tracking and evaluating trade spend and promotions.

Simon Elsby, APAC Sales Director, said: “From a retail execution perspective, clients are looking for more executional data and insight through better visibility of what’s happening in-store with product availability, messaging cut-through, sales team effectiveness and efficiency.”

“If you are looking to use your systems and data more efficiently, a TPM solution enables ‘top down’ planning down to outlet level, a Retail Execution SFA & CRM solution enables ‘store up’ point of purchase information to feed an organisations forecasting, enabling much deeper levels of integrated and smarter planning, action and controls.”

In addition to the TPM software Exceedra has other smart software systems that will enable you, your brand and your business to operate more effectively and profitably in the new normal.

The Trade Promotion Optimisation solution uses AI predictive analytics to offer multiple scenarios around which activities will optimise your trade investment.

There is also the Salesforce Automation and CRM which will help you with sales journey mapping, in-store measurement and perfect store compliance. Your sales team can use the Rapid Image Recognition within this software to take a photo of a shelf and within one minute, receive results on what they are checking, for instance the availability of a product range in a channel.

Put simply, Exceedra wants to help your business and can help your business. It is the largest global pure play consumer goods software solution provider of trade spend management and promotional ROI evaluation.

Trade spend and promotional planning has probably never been more challenging and Exceedra has seen more members looking at how to get better visibility in what and where they are spending, and the role of an automated system to better manage all of their on- and off-premise trading terms, discounts and promotional investments.

The only constant in life is change, so make sure you have all the tools available to you right now, to succeed in a world that is changing more than ever.

Contact Exceedra on and find out more about how their software can change your business.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.