Premiumisation is a trend everyone in the industry is aware of. And from consumers buying less but spending more, to retailers and venues offering better service and higher quality products it’s a trend that has spread right across the industry.

What it also means is that the demand for high quality products has increased, and in the current climate there’s no doubt that businesses are looking at ways to satisfy that demand in a more dynamic way.

Everyone including distributors, wholesalers, retailers and operators is looking at ways to make business more simple and dynamic and to speed up connections between businesses.

The new Team France Export digital hub, ticks all these boxes. Not only does it make business simple, it also connects buyers with thousands of premium French products.

The Team France Export digital hub was established by Business France to help make it easier for businesses around the world to connect with premium French suppliers. Whether you are a wholesaler or retail buyer with a focus on premium wine, spirits and/or beers, the Team France Export hub is somewhere you need to head to.

The Government-backed hub is different to other ways of connecting with French suppliers, as the Team France Export teams qualify the quality of the products before they are listed on the hub. In addition sign-up for the hub is free and importantly no transactions take place on the hub. The hub connects you with the premium French producers and you transact from there.

The platform also gives members a number of other benefits as they are able to navigate a curated catalogue of thousands of premium French brands. Members can also be notified about recommended products based on their preferences and be informed of new products as soon as they are released.

In addition members can connect with suppliers to inquire about the products and brands they are interested in and to order samples. What also makes the platform an attractive tool is that only members can initiate contact with the suppliers so, as well as being free, there is no risk of being solicited or spammed by suppliers.

The Team France Export hub gives Australian businesses a fast connection to premium French products and brands in the convenience of a one-stop-shop. It’s free to join, with no minimum spend and no chance of unwanted soliciting, so it’s a no-risk way to search a wide range of exclusive French wines, spirits and beers, and gives you the opportunity to learn about new products before your competition does.

To find out more, join this community and look through a wide-range of premium French products, simply head to the Team France Export hub and sign-up today.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.