Pinot Noir is enjoying excellent growth in Australia right now, across the on- and off-premise Australian consumers are embracing the delicate, food-friendly wine.

The 2018 Australian Liquor Stores Association and IRI State of the Industry Report, highlighted just how well the varietal is performing in Australia’s off-premise market.

The report stated that Pinot Noir brought over $24m in growth to the market, the third highest of any varietal in 2017, along with 18 per cent year-on-year growth and the second highest average cost per unit, behind only Champagne.

These numbers highlight why the varietal should be seen as incredibly important to retailers, wine bars and restaurateurs, with high margins and strong growth it is definitely time to jump on-board the Pinot train.

There are other reasons as well. The representative body for wine in New Zealand is giving away the trade immersion of a lifetime as part of its campaign to celebrate New Zealand Pinot Noir this October.


With a number of Pinot Palooza events taking place around Australia in October, there will be a buzz around the variety. The competition from New Zealand Winegrowers offers an extra opportunity for retailers, wine bars and restaurants to gain more than just increased sales through hosting wine dinners, masterclasses or offering New Zealand Pinot Noir tasting flights.

“October is the perfect time of year to set this challenge as the east coast becomes a Pinot lover’s heaven with dozens of New Zealand winemakers descending on Australia for the Pinot Palooza festivals. The competition provides an avenue for retailers, wine bars and restaurants to make the most of that buzz and be in to win an incredible trip at the same time,” said Natalie Grace, New Zealand Winegrowers Marketing Manager for Australia.


New Zealand Winegrowers is offering a prize of two experiences incorporating the International Sauvignon Blanc Celebration in Marlborough, the Chardonnay & Sparkling Symposium in Gisborne as well as tours and tastings in Wairarapa, and Central Otago for those who best demonstrate their Pinot promotion skills across at least two weeks in October 2018.

“We see this as an opportunity for trade to increase their range of wines and add value to their business in a category that is experiencing strong growth,” Natalie adds.

The competition is free to enter and to be eligible retailers and restaurateurs must stock or list at least three New Zealand Pinot Noirs from at least two different regions. One trip will be awarded per channel.

A panel of independent judges will look for innovative concepts that educate customers and guests and raise awareness of the quality and diversity of New Zealand Pinot Noir. The winners will be chosen based on the creativity and effectiveness of their campaign, as well as an uplift in sales of New Zealand Pinot Noir.

Get on-board and take advantage of the strong growth and support there is for this revered variety that could bring more than just extra revenue and margin into your business. To register simply head to the New Zealand Winegrowers Pinot Promotion website, where you’ll also find more information on the competition as well as the full terms and conditions.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.