The outbreak of COVID-19, the declaration of pandemic and subsequent lockdowns and restrictions have changed many aspects of our lives, including trends on food, drink and lifestyle choices.
The health and well-being trend was happening in Australia prior to the pandemic, as many consumers looked at lower alcohol, lower sugar and more organic products. But 2020 has seen this trend skyrocket, with Australia’s peak organic certifying body, Australian Certified Organic (ACO), revealing the scale of the growth recently.
The ACO said that from the onset of the COVID-19 pandemic, sales of certified organic products – food, beverages, alcohol, homecare and personal hygiene products – have increased by an astounding 50 per cent as consumers seek out health and safety for all aspects of their lives.
This organic trend was underway long before COVID-19 reared its ugly head, with Wine Intelligence saying last year that organic wine is presenting the biggest opportunity in Australia with high levels of awareness and future purchase consideration.
Wine Intelligence said: “Organic wine continues to have the highest opportunity in Australia, while lower alcohol wine has fallen back slightly due to an increase in index scores for preservative free and sustainably produced wine.”
Angove Organic, Australia’s number one Certified Organic wine brand is at the helm of this movement and has seen a 35 per cent increase in sales compared to 2019, and according to Angove’s Organic Winemaker, Tony Ingle it is easy to see why.
“Ask our teams in the vineyards, many of whom have worked for years amongst pesticides and chemical fertilisers, donning masks, gloves and protective gear – they will tell you, that not only is the wine better-tasting and gentler on the palette, but working in chemical-free vineyards makes for a completely different work experience, it is palpable as no protection is required.”
Angove is looking to meet the demand of this growing trend and is gearing up for a strong second-half of the year with the launch of a new brand.
Naturalis Organic Wines is targeted at supporting exclusively the independent and on-premise trade.
Marketing Manager for Angove Family Winemakers, Matt Redin said: “The independent liquor stores have always been there to help us build our brands. We view Naturalis in part as a way of giving back to them and supporting their businesses.”
Featuring bright, strong packaging made from recycled materials that is fully recyclable this range of vegan friendly organic wines offers the independent channel an opportunity to make great GP with a range of well-priced, consumer friendly, great tasting wines with no risk of being out-priced by the national retail chains.
The Range includes Sauvignon Blanc, Pinot Grigio, Chardonnay, Rose, Shiraz, Cabernet Sauvignon and Merlot.
Redin adds: “We have come full circle now as we focus on the wellbeing of both people and planet. 2020 marks the 14th anniversary of Angove Family Winemakers farming and making wine under organic certification with 100 per cent of our vineyards Certified Organic – a rigorously monitored and regulated farming method, which enables our wines to carry the highly sought after Australian Certified Organic Bud logo.”
So as consumers look to make healthier, more environmentally friendly and sustainable choices, organic wines will, as Wine Intelligence said, have the highest opportunity for growth in Australia.
Proving to be better for people and the planet, there’s no doubt Angove Naturalis Organic Wine sales will continue to soar in 2020 and beyond.
For more information please contact your Vintage House Wine and Spirits Representative, email sales@vhws.com.au or call 1300 769 266