Classic cocktails are enjoying a resurgence right now and Negroni Week is a wonderful opportunity to celebrate the iconic Negroni and raise funds to support the Australian hospitality industry and bartenders that have been affected by the global COVID-19 pandemic.

“The new normal’ has changed many things in our lives and Negroni Week too has evolved in 2020, with no on-premise activations running this year due to the global situation.

However, from 14 to 20 September 2020, Negroni Week will focus on raising donations for Campari’s charity partner, Help Out Hospo, by releasing the first edition of the Negroni Cocktail eBook.

Negroni Cocktail eBook.

Developed by Campari in collaboration with over 50 of the most exciting bartenders in Australia and New Zealand, this eBook is free to download and shares classic recipes and contemporary twists on the timeless Negroni, and provides expert tips on how you can make the perfect Negroni.

So, head to to download the book and find out how you can get involved in Negroni Week.

Campari Australia Marketing Director, Paolo Marinoni notes “after years of helping others through Negroni Week, it is our bartenders who now need our support. Negroni Week 2020 is going to be different, but this is the opportunity to turn it into something special and really make a difference”.

A classic Negroni

You can make donations from 1 September and throughout the month of September.

Follow @CampariAU #NegroniWeek #Campari #MyNegroni #NegroniBook

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.