The ‘better-for-you’ trend continues to gain momentum in Australia as consumers are increasingly aware of what they put into their bodies. While sugar, carbs and calories have been reduced in a number of products, organic has not been a choice for consumers, until now.

Designed to meet an increasing consumer demand for natural & organic, lower calorie and sugar free alcohol options, the new range of super-premium ready-to-drink organic vodka sodas from Belvedere is a game-changer.

The Belvedere ‘Organic Infusions’ Organic Vodka Soda range contains no sugar, is low-carb, gluten-free, vegan and comes in at less than 83 calories per can, but most importantly it is the first certified organic vodka RTD to be available in Australia.

In 2020, Belvedere started to source organic ingredients for all future innovations which has enabled the brand to release this range of organic RTDs. From 2023, the brand will start its transition to being fully organic as part of one of its eight sustainability commitments*.

The Belvedere Organic Infusions range have EU and USDA Organic certification, which ensures all the products are made only with ingredients that are farmed with no artificial pesticides, additives, or chemicals – this is a product that helps consumers make an ethical choice, while also delivering on the key ‘better-for-you’ trend.

Made from organic Belvedere vodka, organic fruit & botanical infusions and blended with sparkling water, the range has been expertly crafted to enable the natural taste of each ingredient to shine through, and comprises:

  • Lemon & Basil with a touch of Elderflower
  • Blackberry & Lemongrass with a hint of Sage
  • Pear & Ginger with a drop of Linden Honey

What’s also exciting about this new range of organic RTDs is, that as well as being launched exclusively into the Australian market, they are also hitting other key trends. Premiumisation is a well-known and long-standing consumer driver across the whole industry, and the vodka RTD category is part of that, with value growth outpacing volume.

As the weather warms up, the Belvedere Organics Infusions range offers the perfect refreshment for those summer occasions including outdoor picnics, home entertaining, barbecues or simply relaxing with friends.

The range is available now for retailers and comes in a ready-to-serve four-pack format, which has a $28 RRP. To serve simply enjoy responsibly straight from a chilled can.

Retailers can also enjoy an introductory offer on the Belvedere Organic Infusions range, simply click here to find out more.

With summer around the corner and more and more younger, legal-age drinkers looking for premium, convenient products that are sugar-free, with low carbs and calories and that deliver natural and quality flavours, now is the perfect time to make sure you are stocking the Belvedere Organic Infusions range.

Belvedere’s sustainability commitments*: Looking to the future, the brand is taking bold steps in addressing environmental topics to preserve the terroirs its rye comes from, implementing new responsible business practices and innovative green initiatives. Belvedere has 8 sustainability commitments including converting to organic farming, restoring landscapes, reducing water waste, renewable energy solutions, sustainable packaging solutions, recovering heat waste by-product, working with local communities to promote & supply green energy and leveraging NGOs and University collaborations for greater water protection & efficiencies.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.