Rosé is enjoying phenomenal success in Australia at the moment and with spring, summer and the occasions those seasons bring fast approaching, the wine is set to continue its incredible run.
According to IRI, Rosé provided 56 per cent of the dollar growth seen by the wine category in the 12 months to 1 June 2018. To put that number in context, the 2018 IRI and Australian Liquor Stores Association State of the Industry Report stated that Rosé was the leading growth varietal in the wine category, seeing $39m of actual growth.
That is an amazing amount of value growth, in fact, that dollar amount is more than the growth value of Pinot Gris, Sauvignon Blanc, Champagne and Pinot Grigio combined. The growth of 60 per cent seen by Rosé in 2017, was nearly twice the rate recorded in 2016, and the varietal continues to go from strength to strength, as Australians, men and women alike, embrace the light, dry style of Rosé.
One of the other advantages that Rosé has is its versatility. The aperitivo is becoming an increasingly popular trend across Australia, and Rosé sits perfectly in this occasion. In addition Rosé is a food-friendly wine, making it a great choice for anyone taking a wine with them to a social occasion over the summer season.
Commonly referred to as Provence-style Rosé, the dry, light-pink Rosé is being successfully recreated around the world, and Australian winemakers are absolutely nailing the style, which is helping to drive the strong growth.
One winemaker who has truly hit the Rosé style perfectly and just in time to make the most of the coming occasions, is Calabria Family Wines, with the launch of its Pierre D’Amour Rosé.
The wine’s bottle has been entwined with a Rose Quartz crystal, which is a healing stone that promotes love and Pierre D’Amour is French for ‘The Stone of Love’.
Elizabeth Calabria-Staltare, Marketing coordinator and third generation family member, says: “Love is more easily felt and experienced than defined in words.
“We have designed this gorgeous packaging with millennial drinkers in mind. The power of Rosé is continuing to grow in popularity and we wanted to add a layer of personality to our packaging, allowing our customers to experience the love story by incorporating a Rose Quartz crystal.”
Elizabeth adds: “A perfect Rosé style – bursting with fresh red berries and classic savoury notes, perfect to enjoy chilled on a sunny afternoon.”
In more good news for helping consumers to decide which Rosé to choose this wine has already been well received by wine judges, winning a gold medal at the recent 2018 Riverland Wine Show.
Pierre D’Amour Rosé will be available through independents and online for a suggested retail price of $19.95. The launch will be supported in-store, online, digital and social media campaigns. Visit: www.pierredamour.com