Even in a pre-COVID world having fully integrated enquiry and booking management software and functions was very important for venues, to help maximise revenue and increase efficiency.

Now, as venues slowly begin to emerge from COVID restrictions and understand operations in the new normal, effective hospitality and reservation management systems, that help optimise space, become even more critical for venues to operate efficiently.

To help businesses optimise space and increase efficiency, the Access Group ANZ, a leading business solutions and software provider, is launching its first hospitality software solution in Australia and New Zealand.

Access Collins is a revolutionary booking and enquiry management system that can gives venues a one-stop-shop for enquiries, reservations and events.

The comprehensive table management software for hospitality helps operators to increase foot traffic, maximise revenue and tackle no-shows. Access Collins offers full visibility and control over your bookings and enquiries through one centralised system.

Although relatively new to Australia, Access Collins is well-established and leading provider of business management software, with over 1300 customers in the UK.

Alison Dodd, CEO of The Access Group, ANZ said “We have established a team of hospitality professionals in the region who understand the challenges that operators face and are confident that Access Collins will be a valuable tool for businesses wanting to boost their reservations and profits.

“Our experience shows that hospitality companies stand to increase bookings or enquiries by more than 15 per cent through our Access Collins solution and we’re excited to show business owners how it can improve their conversion and create constructive conversations with their guests.

“The importance of managing reservations efficiently has been magnified around the world over the last year and handling queries sensitively and efficiently can give customers reassurance about their safety after a series of lockdowns and restrictions.

“Access Collins not only strengthens the operational processes and maximises query conversion to increase bookings, but also boosts guest engagement and satisfaction with a seamless journey from the point of first contact. Multiple operators benefit from the smart space finder tools which can suggest alternative times, dates or venues if the original choice is full, and Access Collins is indispensable for taking large group or party bookings.”

The experience that The Access Group has gained in other markets has shown that Access Collins is a proven system that enables operators to increase their conversion rate by over 25 per cent and ensure they never miss a booking again. In addition the system increases booking and enquries from your website by 14 per cent and also helps operators save 1000 hours a year with increased efficiency.

These impressive stats are seeing the Access Collins client base growing in Australia. One of the first customers is Capitol Corp, which runs a portfolio of hospitality venues in and around Perth, and the group is enjoying being able to share its database and availability across its multiple venues.

Capitol Corp’s Chairman, David Heaton, said: “Access Collins has created the efficiency in reservations to focus on delivering a full customer experience from the moment they contact us, to the moment they leave our venue. We are able to analyse our data insights which gives us the ability to develop our in venue experience to suit our customer expectations.”

Supporting Access Collins’ rollout across Australia is the hospitality and nightlife discovery platform, DesignMyNight, which will launch soon over here. The platform offers a venue and event search function that helps to promote what is happening in hospitality venues right across Australia.

Dodd added: “This is an exciting time for to support operators in the sector and we expect our best in class technology will help long-term recovery from the uncertainty of the last year and some erosion of consumer confidence.

“The Access Hospitality team in Australia is looking forward to providing our customers with the same great customer service and support that we are known for in the United Kingdom and we look forward to meeting many new partners and friends as we introduce Access Collins reservations platform to the industry.”

Access Collins is part of a suite of software solutions including payroll, accounting, HR and digital learning that The Access Group recently launched in Australia and New Zealand, leveraging its acquisition of Attaché Software in 2019.

For more information about Access Collins and how it can help you maximise all opportunities in your venue, head to The Access Group website.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.