There are often multiple consumer trends happening at any time in the drinks industry, with different factors and influences seeing different products prove popular. Whether it’s pink drinks, sustainable and organic or other factors like provenance and authenticity there are many key trends at the moment that are driving consumer choices.

Sustainability is a huge trend that has come through in recent years and is increasingly important as the pandemic pushed consumers to review what is important to them in ways not previously seen. Organic products are a huge part of that trend with key industry analysts, Wine Intelligence, recently describing organic wine as “the number one sustainable wine type that resonates with consumers”.

Sparkling wine also remains hugely popular with Australian consumers, who have shown that bubbles are not just something to be enjoyed at celebrations and special occasions. Prosecco is enjoying huge growth in Australia as consumers here understand it is a very food-friendly wine, that it is also lively and fresh. While often regarded as an aperitif, Prosecco also pairs well with mains as well as desserts and cheese, plus the Ginsecco is an increasingly popular cocktail both at home and in the on-premise.

Another trend that remains hugely popular both at home and in venues is pink drinks. It’s not uncommon to see one person’s order for a sparkling rose suddenly lead to half a pub enjoying some crisp pink bubbles, it’s an enticing, exciting drink that encapsulates sunshine and happiness.

Now, what is really exciting for retailers and publicans alike is when a drink comes along that captures multiple trends and so with it brings huge opportunities to engage with different consumers on different levels.

One such drink is Canti Prosecco, which is now imported into Australia by the Calabria Family Wine Group. The Canti wines now available in Australia include the Canti Prosecco D.O.C Millesimato in 750ml and 200ml formats, as well as Canti Prosecco Organic and the recently released, and hugely popular, Canti Prosecco Rosé.

Canti was founded in 2001 by Gianni Martini, the renowned second-generation wine entrepreneur of the Fratelli Martini Secondo Luigi spa, and by 2016 Canti was the best-selling Prosecco brand in the world, selling around 12 million bottles. In 2017 it increased its sales to 20 million bottles and remains one of the world’s best-selling Proseccos, and it is available now in Australia through the Calabria family’s international distribution arm Vintners & Co. Merchants. 

Andrew Calabria, said the wine was a natural fit for the company’s portfolio, “Our Italian heritage has always formed a big part of our family business; from the style of wines we produce to the warm Italian hospitality you’ll get from our team at our Cellar Doors. In the last year this has led to a new passion for showcasing our favourite Italian producers in Australia through our Vintners & Co. Merchants international portfolio,” he said.

“Like us, Canti is a multi-generation family business with a rich Italian heritage. They are dedicated to crafting fine wines with Italian flair and style, from the best grapes grown in Northern Italy, and without compromise.

 “With the thirst for pink prosecco bubbling up, and only a few true Italian Prosecco rosés available in Australia, Canti Prosecco Rosé is an authentic choice that not only caters to the pink fizz trend, but also to those keen to explore the international side of this growing category.”

It is a truly authentic Prosecco, with both the Organic and Rosé varieties new to the Australian market, hitting key trends and giving huge opportunities to both retailers and venue operators alike.

Whether it’s speaking to the provenance, the authenticity, the sustainability, or whether it’s the wine’s versatility with food or as a cocktail ingredient, this is an exciting product for Australian consumers.

The Ginsecco is an increasingly popular cocktail for venues, and one which offers a wide variety of opportunities to cater to different tastes and let bartenders be creative. Similar to the hugely popular spritz cocktails Ginsecco can be partnered with aromatics like raspberry, elderflower syrup, citrus or blackberries as well as botanical garnishes like rosemary and thyme. Prosecco’s fresh flavours and gentle bubbles make it a perfect partner for gin with its bolder profile.

Canti Prosecco is also great for venues because it is a delightfully food-friendly wine, meaning consumers can easily enjoy it with whatever meal they are having and if people are staying longer they will spend more.

So with Canti Prosecco, Organic and Rosé hitting a multitude of consumer trends it is a must-have wine for retailers and venue operators alike, to find out more and to make the most of this huge growth opportunity contact your local Calabria Family Wine Group representative or customer service on 1800 800 584, email: or visit

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.