Starward has announced a new sponsorship deal which sees it become the official whisky partner of the globally renowned Michelin Guide.
Starward Founder, David Vitale said the partnership complements the brand’s ethos of being a versatile whisky, crafted to pair well with food, and that food was an intrinsic part of Starward’s brand philosophy and DNA.
“I grew up in an Italian family in the centre of Melbourne, and food was always at the heart of everything I did,” Vitale said.
“We’ve crafted our whiskies to be the most food friendly whisky you’ll ever taste. We’re also fierce supporters of and take inspiration from Australia’s eclectic food and drinks industry, so to partner with a leading organisation such as Michelin, who are equally as enthusiastic, and catalysts of culinary innovation, made a great deal of sense to us.
“We look forward to the adventures this collaboration will bring.”
Having launched in 1900 the Michelin Guide now rates over 30,000 establishments in over 30 territories across three continents, and more than 30 million guides have been sold worldwide