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Tag: IWSR

gen z drinking alcohol
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Gen Z consumers re-engaging with alcohol

by Andy Young July 28, 2025July 28, 2025

While increased moderation and cost of living challenges see alcohol spending fall, Gen Z are increasing consumption occasions.

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Agility and adaptability key to unlocking growth

by Andy Young July 14, 2025July 14, 2025
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Global alcohol markets to grow by $52bn

by Andy Young June 4, 2025June 4, 2025
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IWSR data shows growth in premium beer and Prosecco

by The Shout Team May 21, 2025May 21, 2025
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IWSR identifies five key trends shifting the beverage alcohol market in 2025

by Sienna Martyn April 2, 2025April 2, 2025
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Five key wine trends for 2025

by Andy Young March 21, 2025March 21, 2025
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Five key alcohol market trends for 2025

by Andy Young February 21, 2025February 21, 2025
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Innovation slowdown highlights need for strategic NPD

by Molly Nicholas January 15, 2025January 15, 2025
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Gen Z shapes future of wine innovation

by Molly Nicholas December 16, 2024December 16, 2024
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New countertrend offsets slowdown of premiumisation

by Molly Nicholas October 21, 2024October 21, 2024

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