The latest edition of the drinks industry's online talk show, The Intervention, explores the challenges of launching new products into a competitive market.
SouthTrade International's Gee David hosts the 'Launch Intervention' program, which features guests from Anestasia Vodka and Melbourne's multimillion dollar Bond nightclub.
Also in the program, bars&clubs editor Sacha Delfosse is joined by representatives of a new mezcal brand on the Australian market, as well as the team behind Ychilli liqueur.
Plus, Daniel from Joe Taylor makes a herbal garden salad style Nightingale Cocktail.
Click the video below to watch the new episode now.