Short of time? Here’s a bitesize digest of five of the big stories from The Shout this month, with some key takeaways for operators.
1. Australian Whisky Could Be the Next Big Thing
Bill Lark, a pioneer of Aussie craft whisky, believes the spirits industry could hit a $1 billion export boom—if the Federal Government gives it the same support wine has enjoyed. Right now, distillers are hustling solo to build recognition overseas, but a coordinated push (plus excise relief) could put Australian whisky on the map, à la Japanese whisky.
Watch the video of Bill Lark discussing this issue here.
2. The Whisky List’s Top Picks for 2024
The Whisky List (TWL) crunched 67,000 ratings to reveal what drinkers loved most last year. The big takeaway? Value beats novelty in tough times—classics like GlenDronach and Laphroaig stayed hot, but there’s growing love for Aussie and Japanese whiskies. Consider stocking up on crowd-pleasers like Remnant Golden Fleece and Laphroaig 10 Sherry Finish to cater to evolving customer tastes.
The top 20 whiskies are listed here.
3. Employment Woes for Hospitality
December data shows flatlining wages and cautious hiring, even in peak season. Rising costs and consumer belt-tightening are leaving many venues hesitant to expand teams. The silver lining? Election-year optimism could spark policies that ease pressures on small businesses. In the meantime, focus on retaining staff and finding operational efficiencies.
Read the full story here.
4. GABS Hottest 100 Beers Countdown
Mark January 25th! The GABS Hottest 100 Aussie Craft Beers results will drop, and venues are hosting countdown parties. Last year saw 300,000 votes cast for beers from 436 breweries. Tip for operators: use the hype to spotlight local craft brews and host tasting events—it’s a proven way to pull in punters and celebrate the growing love for Aussie beer culture.
Read the full story here.
5. Cointreau’s Margarita Challenge Goes Green
Bartenders, it’s time to get creative! The Cointreau Margarita Challenge 2025 is all about sustainability, encouraging zero-waste cocktails under the theme “From Fruit to Leaf.” This year, entries will be judged on skill, ingredients, storytelling, and presentation. Venues: turn this into a promotional opportunity—host a Margarita night or celebrate with a sustainability-themed drinks menu.
More details here.
BONUS: Manager’s Guide to Hosting a Winning Margarita Night
If you like the idea of running a Margarita night, either to tie in with Cointreau’s Margarita Challenge or just because you like Margaritas, here’s a short guide and checklist to help you make it a success.
Theme: Sustainability Meets Fun – “From Fruit to Leaf Margarita Night”
(Inspired by the Cointreau Margarita Challenge 2025)
1. Planning the Event
a. Set the Date and Time
- Choose a weekday evening to boost midweek traffic or a weekend to maximize turnout.
- Consider timing it near National Margarita Day (Feb 22) or during cocktail-focused promotions.
b. Partner with Brands
- Work with suppliers for discounted stock or promotional materials.
c. Set a Goal
- Increase foot traffic, introduce premium spirits, or engage regulars with a memorable experience.
2. Design Your Menu
a. Feature Margarita Specials:
- Classic Margarita.
- Fruit-infused Margaritas (e.g., mango, watermelon).
- Zero-Waste Margarita (use peel, flesh, and herb stems!).
b. Premium Options: Offer upgrades with top-shelf tequilas and liqueurs.
c. Mocktails: Include non-alcoholic margarita-inspired drinks for inclusivity.
3. Event Setup
a. Decor and Atmosphere
- Use vibrant colors, cactus plants, and upcycled decorations for a festive vibe.
- Play Latin-inspired music to set the mood.
b. Bar Layout
- Create a dedicated margarita station to speed up service.
- Display fresh ingredients and sustainable garnishes to highlight the zero-waste theme.
c. Educational Touchpoints
- Add table signs explaining the zero-waste Margarita concept.
4. Engaging Guests
a. Competitions
- Social Media Contest: Encourage attendees to post their drinks with a specific hashtag for a chance to win a free drink or voucher.
b. Interactive Features
- Host a mini Margarita Masterclass led by your top bartender.
c. Special Deals
- Offer happy hour pricing on Margaritas.
- Include food pairings like tacos or nachos for a perfect match.
5. Promoting the Event
a. Digital Marketing
- Post teasers and event details on social media, emphasizing the zero-waste concept. Include videos of bartenders preparing drinks.
- Use email newsletters to invite regular patrons.
b. In-Venue Promotions
- Place posters and flyers in high-traffic areas of your venue.
- Use table talkers or bar menus to advertise the event.
6. Train Your Team
- Skills: Ensure bartenders are confident making various Margaritas and explaining their ingredients.
- Sustainability Focus: Highlight how zero-waste cocktails are made, educating both staff and customers.
- Customer Service: Encourage staff to engage with guests about the event and recommend drinks.
7. After the Event
a. Feedback Collection
- Use quick surveys or social media polls to learn what guests loved (or didn’t).
b. Keep the Momentum
- Extend the Buzz: Offer Margarita specials for a week afterward to keep the momentum going.
- Feature popular Margaritas on your regular cocktail menu.
- Plan follow-up events like a tequila tasting night or another sustainable cocktail event.