TWE to add calorie content to wine labels

By Andy Young

Treasury Wine Estates, one of the world’s largest winemakers, has announced that it will be providing calorie information across its entire bottled wine portfolio.

The calorie information will be provided online and there will be a dedicated web address printed on every wine label, directing consumers to this information. The roll-out of the information will start in Europe, with the Americas, Asia, Australia and New Zealand to follow. 

TWE’s general manager for Europe, Dan Townsend, said: "We recognise that consumers are increasingly interested in accessing the facts on calorie content to help them make more informed choices on alcohol consumption."

"TWE has a significant footprint across the world, with our wines sold in more than 70 countries. We believe a commitment to providing calorie information on our brands is a positive step that leads the wine industry in responding to consumer interests in this important area."

Miles Beale, CEO of the UK's Wine & Spirit Trade Association, welcomed the move.

"It is another good example of industry leading the way in providing information to consumers so that they can make informed choices about consumption," said Beale. "Significantly it also provides the sort of calorie information their consumers want and in a format that they can access easily."

TWE’s work on this initiative has already commenced, and the company will initially provide calorie information on its wines sold in Europe following the vintage 2016 labelling process.