Carlton & United Breweries has launched its latest range of Vodka Cruiser Cocktails, available in three flavours.
CUB has timed the release ahead of summer entertaining season, and will be released in Passionfruit Daiquiri, Raspberry Cosmopolitan, and Lime Margarita.
Vodka Cruiser’s head of marketing Hayden Turner said the new cocktails will add to the existing range of premixed vodka beverages.
“We’re always looking for new ways to bring Vodka Cruiser to a wider range of consumers and as premixed cocktails have risen in popularity, this feels like a natural progression ahead. We are looking forward to seeing customers embrace the canned cocktails as their new go-to drink,” Turner said.
The cocktails will blended with triple distilled vodka, with an alcohol content of 5.5 per cent and 1.2 standard drinks per serving, slightly higher than the core range.