On International Women’s Day every year, the voices and stories of women across the world are celebrated, as we address the issues that cause gender inequality and diversity. But despite these issues remaining, such voices and stories take a backseat once the day is done.
We think it’s worth doing the opposite and actively challenging the issues that create these gaps in our industry, which is why we launched our weekly Wednesday Women series, where we profile the stories of the inspiring women in this great and wide industry.
Today we speak with Jo Newton, Founder and Director of Bacchus Wine Merchant, which this year approaches its 25-year milestone.
Anybody who has been in the wine industry for 25 years will know just how much it has transformed in that time. For Newton, one of the most significant shifts is the way wine is sold, distributed and marketed, as a result of a change in the ways consumers shop.
“Pricing strategies and discounts have become more competitive, while the rise of online sales has changed the way consumers shop for wine. Social media, in particular, has redefined marketing – allowing wineries and merchants to engage directly with customers, tell their stories, and create a more personal connection.
“The days of relying solely on traditional retail and word-of-mouth have evolved into a digital-first landscape, where accessibility and storytelling are key,” she told The Shout.
Although Newton says she has always felt at home as a woman in the wine sector, she acknowledges that another major change over the past two decades has been the improvement of the landscape for women in wine.
“There has always been a strong presence of passionate and dedicated women working in wine, and I’ve been fortunate to be part of that.
“Progress has been made, though there is still work to do. Today, we see more women in leadership roles, more female winemakers being recognised for their craft, and a stronger emphasis on inclusivity across the industry. There are mentorship programs, industry initiatives, and networking groups that actively support women pursuing careers in wine,” she says.
“That said, challenges remain – equal representation, breaking outdated biases, and ensuring that talent is valued beyond gender. In the end, my philosophy remains the same: if you’re passionate about something, pursue it wholeheartedly.”
“The more women continue to make their mark, the more the industry benefits from diversity, innovation, and fresh perspectives.”
Jo Newton
Considered curation
Since Newton founded Bacchus Wine Merchants in 2001, the business’s portfolio has changed drastically to reflect both market trends and consumer preferences.
Explaining what these shifts reveal about Australian drinkers’ evolving tastes, Newton says: “Australian drinkers have become more adventurous in their selections, moving beyond the classics to explore new varietals and regions. The rise of minimal-intervention wines, organic and biodynamic practices, and a growing interest in European styles all signal an evolving palate.”
With tastes ever evolving and the popularity of wine varietals continually shifting, Newtown is watching Gruner Veltliner closely. It’s a grape variety that she feels has potential, and she’s closely assessing what long-term impact it could have. More broadly, Newton says Italian wines are resonating strongly with Australian consumers.
“Their versatility, food-friendly nature, and depth of character make them highly appealing. As we move forward, we’ll continue keeping a close eye on emerging trends while staying true to our philosophy of offering wines that genuinely excite and satisfy our customers.
“At Bacchus, we strive to curate a selection that not only meets demand but also introduces our customers to wines that excite and inspire.”
Staying committed to authenticity
One thing that hasn’t changed over time is Newton’s approach to selecting producers or new additions to the Bacchus portfolio. Staying true to the ethos that she started the business with, Newton says Bacchus has only ever worked with wineries that are led by great people and produce exceptional wines.
“It’s never been about chasing trends for the sake of it; it’s about ensuring every producer we partner with shares our dedication to quality and integrity. While the industry has evolved, our commitment to authenticity and excellence has never wavered,” she explains.
Beyond the exhaustion, Newton says the 25-year anniversary marks a moment of immense pride, and she is committed to bringing the same dedication and integrity into the next phase of Bacchus Wine Merchant’s evolution.
“Building Bacchus Wine Merchant over the past 25 years has been a journey filled with challenges, triumphs, and countless lessons. It validates the strong relationships we’ve cultivated – with wineries that share our values and the incredible team that has helped shape our success. Longevity in this industry doesn’t come by chance; it comes from passion, perseverance, and surrounding yourself with the right people.
“The next chapter is about maintaining our legacy while embracing new opportunities to grow and connect,” Newton continued.
“Handing over more of the day-to-day operations is a significant shift, but one that allows me to return to what I love most – being on the road, meeting people, and selling wine. That direct connection with customers and producers is what fuels my passion, and I’m eager to immerse myself in the energy of the industry once again,” she concluded.