Hitting the shelves on 29 March, White Claw’s Variety Park No. 2 contains 10 cans, and will include three new flavours: Strawberry, Lemon, and Passion Fruit.
The new flavours join the already established White Claw Pineapple. The new offerings are exclusively available through the Variety Pack.
Each of the White Claw 330ml cans clocks in at 4.5 per cent ABV, and contains 95 calories.
This multi-flavour 10-pack has been designed to be convenient for sharing occasions, as Australians take advantage of the extended warm weather in the early autumn.
A statement from the brand read: “Whether it’s exotic Passion Fruit, crisp and zingy Lemon, sweet and sharp Strawberry or tart Pineapple, White Claw Variety Pack No.2 offers a wide selection of seriously crisp seltzer sips for every taste. “
According to a recent IRI Australia seltzer report, which examined the MAT to January 2023, the original Variety Pack No. 1 is the most popular format of White Claw product in Australia.
The new variety pack will be available nationwide from bottle shops, and has an RRP $62 per 10 can variety pack.
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