By Annette Shailer
Former Bluetongue CEO, Daryl MacGraw, has been appointed new CEO at The Wine Society.
MacGraw joins The Wine Society as it implements changes to connect with a new generation of wine enthusiasts across Australia.
Based in the new headquarters in Ultimo, he will lead the organisation into its next phase of development and through a more economically challenging environment.
The role will entail overseeing management of The Wine Society’s operations, while pursuing and executing new business opportunities.
The Wine Society chairman, Robert Whitton, said he were thrilled to have MacGraw join the company.
“With a strong skill set in marketing and business development he will be instrumental in growing membership, expanding and improving the services and benefits available to members, as well as positioning The Wine Society as a leader in wine appreciation services across Australia,” Whitton said.