By Rebecca Harris
After 12 twelves weeks of voting, the winning Vodka Cruiser flavour in the ‘Pick Your Party Make Your Mix’ competition has been revealed.
Divulged at an exclusive VIP party in Manly, NSW last Thursday (Nov 18) Western Australia’s Ornella Scarvaci won for her toffee apple flavoured entry, festively named Carnivale.
The competition had asked for the public to help choose the limited edition flavour, in time for the summer months. More than 4,000 entries were received – including Berry Boom, Glitterati, Violet Burst and Summer Scent – but Carnivale emerged as the clear favourite from the tens of thousands of votes cast.
Independent Distillers Australia marketing director Steve Williams described the competition as an exciting venture for the brand.
“Vodka Cruiser is all about fun, fashion and innovation, and ‘Pick Your Party Make Your Mix’ was a great way to invite Vodka Cruiser lovers to be part of that,” he said.
"With over 45,000 hits on the website, it was fantastic to see so many people get involved and we couldn’t be happier with the result. Carnivale is a really exciting addition to the Vodka Cruiser range.”
Along with tickets to the reveal-party for her and nine friends, Scarvaci also received $5,000 in cash.