Corona Extra has maintained its position as the world’s most valuable beer brand, with a brand value of US$13.4bn, according to according to leading brand valuation consultancy Brand Finance’s 2025 Alcoholic Drinks report.
Corona’s brand valuation is up from US$10.4bn in 2024, keeping it ahead of Heineken and Budweiser, which both maintained their respective second and third positions. Heineken’s brand value increased from US$8.9bn in 2024, to US$12.9bn in 2025, while Budweiser’s brand increased from $7.4bn to $11.8bn.
US beer Michelob and China’s Tsingtao have entered the top 10 for the first time, while Guinness rejoins the top 10 for the first time since 2018.
Tsingtao maintains its position as the world’s strongest beer brand, with a Brand Strength Index (BSI) score of 95.6 out of 100 and a AAA+ brand strength rating, reflecting its robust market presence and enduring appeal. As one of China’s most iconic beer brands, Tsingtao remains a staple in the country’s beverage sector.
Brand Finance said: “The brand’s rich heritage and ongoing efforts to innovate and expand its international footprint have enabled it to sustain its strong brand recognition, even amid market challenges.”
According to Brand Finance data, Beck’s, Peroni, and BrewDog are the brands most strongly associated with high-quality non-alcoholic lagers and ales among NoLo beer drinkers. Guinness, however, stands out as the overall leading brand in the non-alcoholic beer category. The research also highlights that NoLo beer consumers are more engaged than the general population across a broad range of interests and sporting activities.
Henry Farr, Valuation Director, Brand Finance said: “Brand Finance data shows that non-alcoholic beer drinkers are 68 pent more likely to be interested in sport and more than twice as likely (106 per cent) to be interested in running, compared to the general population.
“This trend reflects a growing consumer focus on moderating alcohol intake and prioritising health, without giving up the social experience of enjoying a drink. It’s a key growth area within the alcoholic beverages market, and brands like Guinness – capable of appealing to both alcoholic and non-alcoholic drinkers – are well-positioned to enhance their brand value as consumer preferences continue to shift.”
Filipino beer brands have made a strong showing in the 2025 Brand Finance rankings, buoyed by rising disposable incomes, product innovation, and a young adult demographic increasingly drawn to premium options.
Red Horse has emerged as the second strongest brand overall, achieving an impressive Brand Strength Index (BSI) score of 95.0 out of 100. Its dominance is underpinned by widespread appeal among extra-strong beer drinkers and inclusive marketing campaigns that resonate with a broad cross-section of Filipino consumers.
San Miguel Beer also climbed the ranks to sixth position, with a BSI score of 91.4. Brand Finance attributes its strength to deep market familiarity, a robust nationwide presence, and a diverse portfolio that includes flavoured and low-alcohol variants. Strategic marketing efforts, ranging from sports sponsorships to celebrity endorsements, further reinforce its strong connection with consumers.
Brand Finance compiles its rankings using what it calls the ‘Royalty Relief approach’, which estimates the likely future revenues attributable to a brand and calculates a notional royalty rate that would be charged for its use. The overall brand value also factors in the Brand Strength Index and estimated brand revenues.