XXXX is the latest entrant to the fast-growing ginger beer category with the launch of XXXX Ginger Beer, designed to satisfy consumers seeking a “near beer” alternative.
With an approachable taste and lower ABV, the product caters to changing consumer tastes as more and more consumers crossover from the beer category to cider and RTD.
With consumers demonstrating a growing appetite for ginger beer and other lower alcohol alternatives, Pat Donohue, Field Sales Director – XXXX, says the brand is excited to introduce its own take on the popular beverage.
“Over our 146-year history, XXXX has continued to evolve to reflect the way Australians like to drink. XXXX is known for full-flavoured but easy drinking beers and XXXX Ginger Beer is an exciting new addition to our lineup.
“Crafted with real ginger juice, it delivers a crisp, refreshing taste with a 3.5 per cent ABV. We’re confident it will resonate with beer lovers and ginger beer enthusiasts alike.
“We wanted to create something that not only delivers on flavour but also offers an easy drinking option. XXXX Ginger Beer is perfect for relaxed social occasions, whether it’s an afternoon barbecue, a day at the beach, or catching up with mates. It’s an exciting step for XXXX as we continue to expand our portfolio to suit the way Australians drink today.”
Crafted at the Castlemaine Brewery, the beverage is made with real ginger juice for easy-drinking flavour, delivering a bold ginger kick and a smooth finish.
XXXX Ginger Beer is available in 330ml bottles through leading liquor retailers, starting at $28 per six-pack and $89 per case.