Beer’s evolution in the ‘better for you/guilt free’ beer space is continuing following the launch of XXXX Ultra Zero Carb beer.
The beer follows from the recent launch of Hahn Ultra Zero Carb, and marks a significant milestone for the brewery and underscores XXXX’s commitment to providing innovative beer options for Australians.
Pat Donohue, XXXX Field Sales Director, said: “Over our 146-year history, XXXX has continued to evolve to meet changing consumer tastes.
“We are excited to introduce XXXX Ultra Zero Carb to our loyal consumers and a new generation of beer drinkers. Having pioneered the mid-strength category with XXXX Gold, we now aim to revolutionise the market once again with our new zero carb offering and we can’t wait for Aussies to try it.
“This new product not only aligns with the broader cultural movement towards mindful consumption but also ensures that enjoying a great beer doesn’t mean compromising on taste or quality. It also reflects our commitment to innovation that empowers Aussie drinkers to make choices to suit their lifestyle – we’re pumped to launch it.”
XXXX Ultra Zero Carb is now available nationwide in major liquor retailers and across select stadiums in Queensland and will be available to purchase in 330ml bottles in leading liquor stores across Australia. RRP starts from AUD$51.99 per case and AUD$20.49 per pack.