Young Henrys has launched its first ready-to-drink (RTD), with the G&T Tinnie based on Young Henrys’ Nobel Cut Australian Gin.
The gin is distilled at Young Henrys’ Newtown brewery and distillery, using native botanicals including Tasmanian-grown hops.
Founded in 2012 by Richard Adamson and Oscar McMahon, Young Henrys has produced a range of beer and cider, alongside recently bottling an 18-year-old Australian whisky. This product, however, is Young Henrys’ first RTD expression, and expands upon the Young Henrys gin range, having been developed by the brewery’s Head Distiller, Carla Daunton.
Daunton said: “It’s been such a privilege to have had a hand in the creation of Young Henrys’ first ever RTD.”
Young Henrys will be hoping to take advantage of the warmer months, traditionally a stronger season for RTD products in Australia.
Daunton describes the Gin and Tonic as having grapefruit and thyme flavours that “hit your nose straight away, then the light spritzy tonic carries the bright and classic new world flavours of Noble Cut gin across the palate, building to a citrusy finish.”
Young Henrys have pledged that one per cent of all revenue from this product will be donated to sustainability projects, as part of the ‘1% For The Planet Scheme’. The non-profit organisation sees businesses donate one per cent of their sales to environmental causes, whether they are profitable or not, as a ‘cost of doing business’.
Since 2002, the movement has donated more than US$285 million to environmental projects. The RTD is also presented in ‘eco-friendly’ recyclable aluminium cans.
This marks a continuation of Young Henrys’ commitment to the environment, after the brewery installed two 400-litre bioreactors in 2018 to produce algae. The algae are used to absorb some of the carbon dioxide provided by brewing, and are up to five times more effective than trees at absorbing carbon.
Young Henrys Gin & Tonic (250ml) is available in four packs (RRP $23.99) and cases of 24 (RRP $120) at bottle shops and on the Young Henrys website.