Brown Brothers adds to its impressive alcohol- free range with its newest edition Brown Brothers Moscato Zero. A nod to the delicate fruity flavours of Australia’s #1 selling White Wine – Brown Brothers Moscato, Moscato Zero is a bright and refreshing style, with lifted aromas of citrus, sherbet and freshly cut grapes. Appealing to the sober-curious market without compromising on taste or quality Moscato Zero has the full flavour of Moscato at just 0.5% alc/vol.
Brown Brothers have responded to overwhelming research that shows Australians are increasingly seeking ways to moderate their alcohol intake and lead healthier lives. Emma Brown, Brown Brothers Marketing Manager, and 4th generation Brown family says, “with consumer preferences changing we cannot ignore alcohol moderation but embrace it with new and innovative products that meet consumer trends.” The largest barrier to entry for no/low alcohol wines is shoppers’ concerns about taste and quality. Brown is confident Brown Brothers Zero range which no includes Prosecco, Prosecco Rose and Moscato, will meet all expectations. “At Brown Brothers we set extremely high benchmarks around the taste and quality of our products and our Zero range is no exception.” Made using their premium grape (Moscato, or Prosecco) put through spinning-cone technology to remove the alcohol, Brown Brothers Prosecco Zero range delivers the same vibrant and flavoursome taste with less than 1 standard drink per bottle. “The minimal amount of alcohol helps to create mouthfeel and flavour which has been missing in the category to date,” says Brown.