4 Pines Brewing Co has renewed its ‘4 Pines 4’ commitment to Landcare Australia with Cricket Australia, which sees the brewery support the planting of four native plants for every four hit by the Australian Men’s Cricket Team this summer.
This initiative is capped at the planting of 44,444 native shrubs, trees and grasses, and last year the brewery decided to ‘throw the 4s tracker out the window’ and commit to planting this number in full. The brewery state that as a result of last year’s commitment, nearly 100 acres in Jervis Bay were seeded with native plants as a result, helping to provide a habitat for endangered species including the Glossy Black Cockatoo.
‘Since the planting, a South Australian Glossy Black Cockatoo has been spotted at Deep Creek on South Australia’s mainland, this is the first sighting of the species on the mainland in about 50 years,’ a statement from the brewery read.
Todd Atkinson, CEO of 4 Pines, commented on the renewal of this partnership, saying: “Since our inception, we have aspired to brew better. The opportunity to collaborate for another year to make a difference with our mates at Landcare Australia and through the bat with Cricket Australia is perfect.”
Atkinson’s sentiments were echoed by Landcare Australia Chief Executive Officer, Dr Shane Norrish.
“Landcare Australia is proud to continue our partnership with 4 Pines, a company committed to sustainability and enhancing Australia’s natural environment.
“Following the success of last season’s ‘4 Pines 4’, we planted thousands of native trees, shrubs and grasses that will enhance local habitat, increase biodiversity and improve wildlife connectivity in the landscape.
“The partnership is an ongoing example of how corporate Australia can make a meaningful difference with Landcare in protecting our natural assets in conjunction with local communities,” Dr Norrish added.
While Stephanie Beltrame, Cricket Australia’s Executive General Manager Broadcast & Commercial said: “Cricket Australia congratulates 4 Pines on their re-commitment to plant 44,444 native trees in 2023 with Landcare Australia. We are very proud of our partnership with 4 Pines and their dedication to making a real and meaningful difference in the community and for the environment.”