By James Atkinson

Coopers bosses Tim and Glenn Cooper are optimistic about the future of the brewer's 62 Pilsener, despite both acknowledging that drinkers have been slow to warm to the beer.

Coopers launched the 62 Pilsener in 2009 to target consumers who felt an affinity with the brand but were not interested in drinking ales.

Managing director, Dr Tim Cooper told TheShout that while the beer's progress has been a bit slow, it remains "steady at several thousand cases a month".

"It's still quite a creditable performance, we've just got to invest funds to build the brand more," he said.

Chairman Glenn Cooper added: "It's not going away, put it that way!"

"We have a lot of faith in it, it's a lovely pilsener beer – one of my favourites," he said.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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