By Andy Young

After expanding its Australian brand ambassador team and securing capital investment from cricket star David Warner, Tasmania's 666 Vodka is looking to expand its global reach.

Director Jeremy Ferguson told TheShout that Warner's high profile and the low Australian dollar mean the time is right to look at export expansion.

"Dave will be active in building the 666 brand," Ferguson said. "His high profile and vast network, both in Australia and internationally, will help increase brand awareness. And he will be directly supporting some specific promotional activity."

Ferguson added: "We are currently speaking with distributors in the UK, Japan, India and China. We are not currently in these markets. 

"With the lower value of the Australian dollar currently favouring exports, we see this as the ideal time to bring forward our plans to enter these markets. We will also be increasing our distribution in the US. We currently have distribution in California and Nevada, but are now looking at New York, Florida and Texas."

The brand recently employed five new brand ambassadors across Australia, who will work alongside its Neat Spirits Distributor.

Sarah Miller (NSW), Jonathan Osis (NSW), Andrew Knox (VIC), Tyla Dombroski (QLD), Amy Fogarty (TAS), have all joined and will focus on training and education about the 666 Vodka brands.

When asked whether the company will be bringing on-board international brand ambassadors for its new markets, Ferguson told TheShout: "That really depends on the distribution agreements in the different markets. Once the UK distribution is up and running, then we do have plans to have a brand ambassador in London."

Ferguson also confirmed that Liquid Library has been appointed as the brand's new distributor within Western Australia and NT Agencies is the new distributor within the Northern Territory.

The Shout Team

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