Building on the momentum of Vinexpo’s visit to Hong Kong in 2024, industry professionals are once again preparing to discover exceptional wines and spirits from across the globe and delve into the latest trends shaping the international liquor industry.
In 2025, Vinexpo Asia will be held on 27-29 May at Singapore’s Marina Bay Sands and is expecting to host 11,000 trade visitors from 70 countries across the three days, with around 1,100 exhibitors from over 30 countries showcasing their unique products.
With a rich and varied program of more then 30 masterclasses, conferences, panels, tastings and award ceremonies there is plenty on offer at Vinexpo Asia 2025. Take a look at what’s on offer below.
The exhibition
Of this year’s 1,100 producers exhibiting wine and spirits form across the globe, 35 per cent will be from France. The other top represented nations will include Italy, Spain, Singapore, United Kingdom, Hong Kong, China, Chile, South Africa and Australia. Unique wine varieties will be represented across all categories alongside a broad range of spirits including sake, gin, tequila, mezcal, vermouth, rum and Cognac.
For the first time, visitors to the Singapore event will be able to experience the Welcome to the Organic World (WOW!) section which will showcase a diverse range of organic and biodynamic products.
Australia will be represented this year with exhibitors showcasing their wineries and distilleries to importers, wholesalers, distributors, wine merchants, retailers, hoteliers and restaurateurs from across the APAC region.
Wine Australia will once again continue its large presence at the event with 61 co-exhibitors on the trade show floor from across wine regions across the country. The likes of which include Bunnamagoo Estate Wines, De Bortoli Wines, Château Tanunda and Corryton Burge. Other acclaimed Australian wineries showcasing their products this year include Fourth Wave Wine, Wakefield Wines, Shadowfax and Rymill Coonawarra.
Experience the best of Vinexpo Academy
Across the three days, visitors will be able to experience a packed program of more than 30 educational sessions in a variety of formats – from wine and spirits masterclasses and conferences to world class tastings.
Standout sessions include tastings with the Union des Grands Crus de Bordeaux (UGCB) and Gambero Rosso; a spotlight on exceptional underestimated French terroirs with Maison Wessman; plus, a conference led by IWSR on unlocking growth amid shifting dynamics in global beverage alcohol.
In terms of hospitality, author of ‘Wine & The Food of Asia’ Richard Hemming will present on “Reinventing Pairings: Wine & Asian Gastronomy”; while a conference presented by Caroline Meesemaecker, CEO of Wine Services will explore the wine selections of Michelin-starred restaurants through an analysis of 1,539 wine lists.
Of particular interest to Australian visitors could be the panel discussion entitled “China’s Wine Market in Transition: What You Need to Know” – as Australia’s wine exports to China in the 12 months to March 2025 were valued at $1.03bn. Additionally a panel discussion on southeast Asia wine trends vs global wine trends would also be useful.
There will also be a sommelier battle between Tram Tran from Chapter Dining, Hanoi and Mason Ng the current wine director of Park90, Malaysia; along with the ultimate blind tasting challenge, presented by the Association de la Sommellerie Internationale (ASI) and Vinexposium hosted by Reeze Choi – founder of sommelier service and wine consultancy company, Somm’s Philosophy.
Industry trends to be explored
Several industry trends that will be explored across the three days at Vinexpo Asia 2025. Here’s what’s expected to dominate:
- Integration into culinary experiences – For Asian cuisine, wine pairing is still a new and relatively unexplored topic and with social experiences and celebrations playing an increasingly important role in alcohol consumption across APAC, the sessions outlined above respond to this trend.
- Health and wellbeing – Across APAC an increased consumer interest in organic and lower-alcohol products continues has followed a decline in overall alcohol consumption. This is reflected with a number of exhibitors offering no or low options as well as the inclusion of the WOW! section of the expo.
- Changing luxury and premiumization markets – The rising cost of living and discretionary consumer spending has been impacting the consumption of ultra-premium products in favour of more rational purchases and controlled approach to upmarket spending. This is reflected in the inclusion of a panel discussion with Richard Hemming MW and other experts on the good, the bad and the ugly of luxury and premiumization in the drinks sector across Southeast Asia.
Discover products and innovations from across the globe, gain industry insights and foster business opportunities at Vinexpo Asia 2025.